How To Be Consistent In Social Media


Katie Bell

How often do you receive printed marketing material through your letterbox that is not consistent with the brand when you reach the website and social media? I can tell you there are plenty! Too many glossy flyers or cheap brochures just don’t hack it if the same image or branding is not reflected across all online and offline marketing materials.

Social Media is the future of communication, a countless array of internet based tools and platforms that increase and enhance the sharing of information such as Facebook, Linkedin, Twitter and Instagram to name a few. It is a powerful marketing tool for your business where consistency is key. It is one of the quickest and easiest ways to get information out to the entire planet with a click of a button! So why are so many businesses giving out mixed messages between their offline and online brand presence?

We will use Facebook as an example, but the same process applies across all social media. Just chopping up a PDF flyer to fit what you have had designed will just not cut it as your profile picture or cover photo. All social media platforms give specific guidelines on sizing that reflect across desktop, tablet and mobile phone platforms.

Always get your header or cover image designed professionally.

Your graphic designer or branding specialist will advise and design your Facebook cover photo or header to adhere to your brand guidelines and create a professional image that links all your printed material with your online marketing.

Why is choosing the right profile picture so important in social media?

Choosing the right profile picture is so important in social media. You are a business, you don’t want to use a quick selfie in the back of a car (yes, I was that girl!), or a holiday snap on a beach. If you want people to take you seriously, you’ll need a good headshot that has something that represents your brand colours and personality and looks professional.

Remember, your brand image IS your identity!

If your brand image is scruffy and unkempt, it will put people off doing business with you. People are busy, we tend to flick to our phones when we have a free five minutes to find out what’s happening on social media. It is your biggest platform to get your message out there quickly and effectively, use it wisely, have a uniform brand identity and you will become instantly recognisable!


John Doe

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