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Are you running before you can walk?
When we launch a new business idea it’s hard not to get over excited about the end product, but have you given enough thought around how you get there before getting caught up in all the marketing chaos? It costs you nothing other than your time to take a step back, sit down and really…
TOP TEN BRANDING TIPS: Take action and take control of
Your brand goes far beyond just creating a face for your company, it’s has to be authentic and about you and your values. It’s the connection between you and your target audience. It’s all about giving you the confidence and being proud of what you have created to go out there and promote, promote, promote…
Are you a Personal or Business brand or both
Are you a Personal or Business brand or both In all the FREE brand audits I have conducted recently, I have noticed one key question keeps popping up Should I be marketing myself as a personal or business brand? So this has prompted me to write an article. Think of well known entrepreneurs such as Steve Jobs,…
Five ways to gain trust through your Brand Identity…
When thinking of your branding, the word trust would not necessarily be the first thing that comes to mind, but really it should be at the top of your list. Unless clients feel they can trust you and feel confident with you as a person, when they are looking to buy your service or product, what makes…
Align your brand identity with your passion and purpose…
Does your brand style reflect you? Are you passionate about what you do day in day out? Whether you are a personal brand or business brand, the message you give out with your brand identity needs to be aligned with your passion and purpose. You need to bring out your personality, mission and values to…
Does Your Brand Do What It Says On The Tin?
This year, are you thinking of launching a new business or maybe looking at a change of direction. Have you been in business for several years but looking to up your game? Clean, simple and distinctive branding WILL get you noticed. A strong brand will help you attract your ideal clients and show the world how serious…
Brand Promise: Make It, Keep It, Deliver It – Consistently!
A strong brand promise is one that connects your purpose, your positioning, your methodology, your people and your customer experience. It enables you to deliver your brand in a way that will connect emotional with your ideal clients and makes your brand authentic to you. If you, your team and business connections believe in your…
5 steps to get you clear on what your brand
Where are you now? You’ve either got a fantastic business idea, or have been running a business for several years and are ready to up your game. You understand that you need a strong brand, but there is one important question: ‘How do you make sure that the time and money that you invest in…
Why having a professional brand can still leave you clientless!
You think you have done all the hard work, set yourself up as a business, contacted a brand specialist or graphic designer, created a brand identity to give you consistency and professionalism, but you are still waiting for the phone to ring and the leads to come flooding in? So what is the point of…
Get inspired, create a Brand Board for your Business Identity
We all like to get creative when it comes to our wedding planning, or home interiors and lifestyle planning, whether it be on Pinterest or looking through magazines and websites for inspiration. But, have you considered putting together a brand board before you start creating your brand identity, and before employing a brand mentor or…
Book your FREE 30 minute Brand Identity Audit Call
I have been helping entrepreneurs create branding that gets them noticed by clients for 10 years. I have seen 100’s struggle to stand out from the crowd because their branding is not attracting their ideal client. I have had enough of watching businesses have quick fixes with no success. They stay bland and boring and…
Five steps to designing your logo and what it does
If you have just recently read my article why do you need a Logo then this is a great follow on article to expand on what you should portray in your logo. You’ve got your business idea, set your foundations for the business, thought of a great business name and managed to purchase the domain. Now, you…
So, why do you need a Logo?
Isn’t it just a pretty image in the corner of a page or someone else’s idea of what you should have? Well, as I have learnt over the past 10 years on my journey to becoming a brand specialist and graphic designer it’s oh such more than that! Your logo is your identity, a symbol…
What’s the difference between Branding and Marketing?
When launching a new product or service do you wonder about the differences between Branding and Marketing?Branding and Marketing work very closely side by side but there is a huge difference. The difference between branding and marketing is a bit like dropping a pebble in water. If you drop a pebble in water it causes…
Why have values in life and your business?
We’ve all seen ads that seem so fake, forced and unbelievable that we roll our eyes in disdain. Read on and you will remember a shining example! If like me you are constantly bombarded with junk mail and random phone calls selling unwanted services with an overbearing attitude, these are the opposite to what I…
How to be consistent when networking
If you work at home, it’s easy to have a dress down day. First impressions any new clients will have of you is how you conduct yourself; whether it will be over the phone, looking at your website and social media. They have created a mental image of you because your website looks professional and…
How To Be Consistent In Social Media
How often do you receive printed marketing material through your letterbox that is not consistent with the brand when you reach the website and social media? I can tell you there are plenty! Too many glossy flyers or cheap brochures just don’t hack it if the same image or branding is not reflected across all…
Is Consistency In Brand Identity Important?
If, when you went to buy a particular product at the supermarket each week, it changed its brand look and feel, you’d think its makers weren’t happy or confident in how its image is portrayed against its competitors in the market, wouldn’t you? You wouldn’t know what to look for because, changing all the time…
What Brands Do You Love, Trust And Why?
There is a reason why a successful brand doesn’t happen overnight. It takes years of hard work, knowledge, dedication, consistency and experience not to mention building up business relationships and gain trust. There are so many brands out there, in fact everyone of us is a walking, talking brand! It’s how we portray ourselves, what…
