Develop a brand to assist the Covid-19 travel testing stages within the healthcare sector. This was a government approved company setup to enable customers to purchase tests and travel safely. Clear and concise branding is important to communicate the brand message.
Positive bold colours played an integral part in guiding customers through the different stages of the processing journey. This underlines how important it is to include secondary colours to assist in breaking down information thus making it more visual and accessible to users. The identity is helpful and friendly while maintaining the strong level of professionalism.
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