Cathy Barnett Eyecare

Branding / Shop Fit

Grid of purple and grey squares with drawing of spectacles covering one of each colour above wording "Cathy Barnett, eyecare".

Cathy Barnett Eyecare.

An eyecare brand identity with humour and personality! From brand strategy session through to shop fit out, corporate stationery and social media assets, this was not your standard brand style for
an opticians. We wanted to push the boundaries and try something different that would stand out amongst the high street retailers.

Instore signage.

From point of sale to consultation rooms, we utilised the secondary colour palette with bold imagery and typography with a few puns to raise a few smiles! The founders experience was key in the corporate side of the brand – the strapline ‘Experience that focuses on you’ felt purposeful for this brand.

3 flyers side by side promoting Cathy Barnett Eyecare.


I can’t believe how amazing it all looks and how everything has worked so well together, even the Boots Optician’s handover team were taken by surprise on the rebrand. Thank you for putting my personality in to my brand.

Cathy Barnett, Owner at Cathy Barnett Opticians

DISCOVER. Define. Create. evolve.

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