Cathy Barnett Eyecare

An eyecare brand identity with humour and personality! From brand strategy session through to shop fit out, corporate stationery and social media assets, this was not your standard brand style for
an opticians. We wanted to push the boundaries and try something different that would stand out amongst the high street retailers.

From point of sale to consultation rooms, we utilised the secondary colour palette with bold imagery and typography with a few puns to raise a few smiles! The founders experience was key in the corporate side of the brand – the strapline ‘Experience that focuses on you’ felt purposeful for this brand.